B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
50%
50% -- smartphone ownership rate for British public (2013)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
scsmarketingandpr.co.uk
Primary
Tier C
http://www.scsmarketingandpr.co.uk/marketing-ideas ↗
Source Article
SCS Marketing and PR
Original Research
scsmarketingandpr.co.uk
· Original study ↗
Methodology
Blog post citing general statistic; original source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
British public: 50% smartphone ownership rate. Source: scsmarketingandpr.co.uk (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-smartphone-ownership-2013
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<blockquote cite="https://lighthousedata.io/data/uk-smartphone-ownership-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- smartphone ownership rate for British public<br><small>Source: scsmarketingandpr.co.uk (2013) · <a href="https://lighthousedata.io/data/uk-smartphone-ownership-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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