B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- smartphone ownership rate for US consumers aged 24-34 (2012-01)
In January 2012, 66% of people in the 24-34 age group owned a smartphone according to Nielsen.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2012-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier A
https://www.adexchanger.com/ad-exchange-news/tuesday-02212012/ ↗
Source Article
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Microsoft Says IE Compromised
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Original Research
Nielsen
· Original study ↗
Methodology
Nielsen survey of smartphone ownership
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers aged 24-34: 66% smartphone ownership rate. Source: Nielsen (2012-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-ownership-24-34-jan-2012
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<blockquote cite="https://lighthousedata.io/data/smartphone-ownership-24-34-jan-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- smartphone ownership rate for US consumers aged 24-34<br><small>Source: Nielsen (2012-01) · <a href="https://lighthousedata.io/data/smartphone-ownership-24-34-jan-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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