B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55.9%
55.9% -- smartphone ownership rate for Boomers (2014)
55.9% of Boomers owned smartphones according to the Fall 2014 MRI survey.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55.9%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MRI (GfK Mediamark Research)
Primary
Tier A
http://advertise.aarp.org/50-advantage/print-thriving ↗
Source Article
4 Ways Print is Thriving in a Digital Age
Original Research
MRI (GfK Mediamark Research)
· Original study ↗
Methodology
Fall 2014 MRI survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Boomers: 55.9% smartphone ownership rate. Source: MRI (GfK Mediamark Research) (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomer-smartphone-ownership-55-9-percent
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<blockquote cite="https://lighthousedata.io/data/boomer-smartphone-ownership-55-9-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55.9%</strong> -- smartphone ownership rate for Boomers<br><small>Source: MRI (GfK Mediamark Research) (2014) · <a href="https://lighthousedata.io/data/boomer-smartphone-ownership-55-9-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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