B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

75%

75% -- smartphone ownership rate for Baby Boomers (2023)

2023

75% of Baby Boomers own a smartphone.

Cite this stat Share How we verify
Lighthouse Research Team
Last verified:  ·  How we verify data →
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2023
Entity
Baby Boomers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source Article
Linchpin SEO : Website Design Strategies to Target Baby Boomers
The Baby Boomer generation, typically defined as those born between 1946 and 1964, comprises a substantial portion of the world’s population. There are an estimated 71.6 million baby boomers in the United States, many active internet users. The growing digitization of numerous services, coupled with…

Statistic cited by Linchpin SEO

Methodology documented
Period Value Change
2018 67%
2023 (current) 75% +11.9%
Industrymarketing
Plain Text
Baby Boomers: 75% smartphone ownership rate. Source: (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-smartphone-ownership-75pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/boomers-smartphone-ownership-75pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- smartphone ownership rate for Baby Boomers<br><small>Source:  (2023) · <a href="https://lighthousedata.io/data/boomers-smartphone-ownership-75pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →