B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- smartphone ownership rate for US consumers (2017)
78% of Americans own smartphones according to Walker Sands' 2017 Future of Retail survey.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2017
Entity
Sample Size
1,600
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Walker Sands
Primary
Tier B
https://dnadigitalmarketing.com/why-digital-marketing-is-important/ ↗
Source Article
Why Digital Marketing Matters #DigitalMarketing
Unless you have been “off the grid” for the past twenty years, you have heard something about digital marketing. Since the late 1990’s the buzz about “digital marketing” has only increased. If you’re a business owner, you may have dabbled in it. Perhaps you email your customers. You most likely have…
Original Research
Walker Sands
· Original study ↗
Methodology
Walker Sands 2017 Future of Retail survey polling over 1,600 consumers
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 | 77% | |
| 2017 (current) | 78% | +1.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 78% smartphone ownership rate. Source: Walker Sands (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-smartphone-ownership-78-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-smartphone-ownership-78-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- smartphone ownership rate for US consumers<br><small>Source: Walker Sands (2017) · <a href="https://lighthousedata.io/data/us-smartphone-ownership-78-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.