B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
47%
47% -- smartphone ownership rate for online consumers (2026)
47% of online consumers own a smartphone with web access.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rockbridge Associates
Primary
Tier A
http://rockresearch.com/online-marketers-beware-m-commerce-is-changing-your-game ↗
Source Article
Rockbridge Associates
Original Research
Rockbridge Associates
· Original study ↗
Methodology
Consumer survey by Rockbridge Associates
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 47% smartphone ownership rate. Source: Rockbridge Associates (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-ownership-online-consumers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smartphone-ownership-online-consumers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- smartphone ownership rate for online consumers<br><small>Source: Rockbridge Associates (2026) · <a href="https://lighthousedata.io/data/smartphone-ownership-online-consumers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.