B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- smartphone ownership rate for US consumers ages 12 to 64 (2014)
Smartphone ownership among the buying audience targeted by brands (ages 12 to 64) in the U.S. is above 90 percent.
- The source specifies 'above 90 percent'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://www.cio.com/article/2453934/mobile-advertising-will-dominate-social-networks.html ↗
Source Article
Mobile Advertising Will Dominate Social Networks
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer presentation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers ages 12 to 64: 90% smartphone ownership rate. Source: eMarketer (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-ownership-12-64-2014
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<blockquote cite="https://lighthousedata.io/data/smartphone-ownership-12-64-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- smartphone ownership rate for US consumers ages 12 to 64<br><small>Source: eMarketer (2014) · <a href="https://lighthousedata.io/data/smartphone-ownership-12-64-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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