B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- smartphone ownership rate for US Easter shoppers (2012)
46.0% of respondents in the 2012 Easter survey owned smartphones.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Retail Federation
Primary
Tier A
http://www.selfdirectedinvestor.com/article/201204/easter-spending-2012-by-the-numbers-easterspendin… ↗
Source Article
Easter Spending 2012 by the Numbers
Original Research
National Retail Federation
· Original study ↗
Methodology
NRF Easter survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Easter shoppers: 46% smartphone ownership rate. Source: National Retail Federation (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-ownership-easter-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smartphone-ownership-easter-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- smartphone ownership rate for US Easter shoppers<br><small>Source: National Retail Federation (2012) · <a href="https://lighthousedata.io/data/smartphone-ownership-easter-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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