Email Open Rate
Statistics & Benchmarks

Verified email open rate data across 6 regions. Sourced from primary research and validated with evidence grading.

215 data points · 6 regions · Updated 2026-10-02

Compare by Region

Global Region

53 stats
40.000000%
Percentage 2026
74.000000%
Percentage 2026
Win-Back Email marketing
14.000000%
Percentage 2026
76.580000%
Percentage 2026
24.000000%
Percentage 2026
18.000000%
Percentage 2024
20.000000%
Percentage 2026
40.000000%
Percentage 2022
46.000000%
Percentage 2026
FastFunds marketing
8.000000%
Percentage 2026
Abandoned carts marketing
41.180000%
Percentage 2026
43.000000%
Percentage 2026
Cold Emails marketing
21.300000%
Percentage 2026
25.000000%
Percentage 2026
24.000000%
Percentage 2026
69.000000%
Percentage 2025
welcome emails marketing
68.600000%
Percentage 2026
Cold B2B outreach marketing
27.700000%
Percentage 2026
Ecommerce emails marketing
28.000000%
Percentage 2026
35.630000%
Percentage 2026
45.000000%
Percentage 2026
Fantini Rubinetti marketing
46.000000%
Percentage 2026
23.000000%
Percentage 2026
M&C Saatchi Group marketing
71.000000%
Percentage 2026
22.000000%
Percentage 2025
52.000000%
Percentage 2026
20.800000%
Percentage 2026
82.000000%
Percentage 2022
57.100000%
Percentage 2022
86.000000%
Percentage 2022
15.100000%
Percentage 2018
52.380000%
Percentage 2025
83.630000%
Percentage 2026
45.000000%
Percentage 2021
40.900000%
Percentage 2022
Multiproduct Email marketing
28.900000%
Percentage 2022
38.100000%
Percentage 2025
31.350000%
Percentage 2025
25.850000%
Percentage 2025
15.680000%
Percentage 2025
47.770000%
Percentage 2025
Skriware marketing
61.000000%
Percentage 2026
EngageRocket marketing
27.000000%
Percentage 2026
60.000000%
Percentage 2026
Europe Express marketing
52.000000%
Percentage 2026
56.700000%
Percentage 2025
58.000000%
Percentage 2026
Benchmade marketing
55.490000%
Percentage 2026
cold emailing B2B marketing
25.000000%
Percentage 2026
27.300000%
Percentage 2026
20.000000%
Percentage 2026
Retail Retail
12.600000%
Percentage 2026
23.400000%
Percentage 2026

Lima Region

1 stat
41.000000%
Percentage 2025

FR Region

1 stat
60.000000%
Percentage 2026

US Region

2 stats
80.000000%
Percentage 2026
email communication Healthcare
60.000000%
Percentage 2026

EMEA Region

2 stats
50.000000%
Percentage 2021
40.000000%
Percentage 2026

APAC Region

1 stat

Compare Email Open Rate Across Regions

See how email open rate benchmarks differ by geography in a single side-by-side view.

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