B Evidence Grade B Graded under review Safe to Cite Dated

40%

40% -- email open rate for Multimedia Content Email (2022)

Name: Email Open Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2022 · BDOW!

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Attribution: BDOW! View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2022

Entity

Multimedia Content Email

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

72/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (8)

BDOW! Primary Tier A

https://bdow.com/stories/email-blast-examples/ ↗

Confidence: 55/100 Vintage: 2022 Channel: Deep Crawl

Source Article

10 Proven Email Blast Examples (With Open And Click Rate Data) - BDOW! (formerly Sumo)

In this guide, I share 10 email blast examples, including open and click rate statistics from Sumo List Builder users, for you to copy. I also share what makes them get opened and clicked, so you learn how to improve your email campaigns in the process. Let’s dive in! - Multiproduct Email - New Prod…

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designmodo.com https://designmodo.com/

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Original Research

BDOW! · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

Multimedia Content Email: 40% email open rate. Source: BDOW! (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multimedia-content-email-open-rate

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<blockquote cite="https://lighthousedata.io/data/multimedia-content-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- email open rate for Multimedia Content Email<br><small>Source: BDOW! (2022) · <a href="https://lighthousedata.io/data/multimedia-content-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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