C
Evidence Grade C
Use with Hedging
Dated
15.1%
15.1% -- email open rate for B2B email marketing (2018)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15.1%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
81
Sources (3)
The Data & Marketing Association
Primary
Tier A
https://au.infuse.com/insight/definitive-guide-to-b2b-email-marketing/ ↗
Source Article
The Ultimate Guide to B2B Email Marketing: Drive Engagement & Conversions | INFUSE
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Results for “”
18 min • Updated: May 14, 2026
Summary
Summary
- What is Email Marketing?
- 7 Ways to Get the Best Results from a Successful Email Marketing Strategy
- 1. List building and List Segmentation
- 2. Strong Email Content
- 3. How to Include CTAs in Emails: 5 Tips
- 4. Mobi…
Also cited by
2026-09-03
Original Research
The Data & Marketing Association
· Original study ↗
Methodology
Data from The Data & Marketing Association
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Suggested hedging: with unverified sample sizes...
Plain Text
B2B email marketing: 15.1% email open rate. Source: The Data & Marketing Association (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-email-open-rate-2018
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<blockquote cite="https://lighthousedata.io/data/average-email-open-rate-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.1%</strong> -- email open rate for B2B email marketing<br><small>Source: The Data & Marketing Association (2018) · <a href="https://lighthousedata.io/data/average-email-open-rate-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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