C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
30%
30% -- email open rate for Government and public sector email senders (2026)
Government and public sector email open rates range from roughly 30% to 42% depending on the benchmark source.
- Reported as a range across multiple benchmark sources (Mailchimp, MoEngage, Brevo)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Sources (2)
Mailchimp, MoEngage, Brevo (compiled)
Primary
Tier B
https://meisa.io/blog/email-marketing-statistics-that-actually-matter-in-2026 ↗
Source Article
Email Marketing Statistics That Actually Matter in 2026
Email Marketing Statistics That Actually Matter in 2026
The email marketing statistics worth acting on in 2026, from real open rate benchmarks to click-through and unsubscribe rate data, every source named clearly.
Most "email marketing statistics" roundups dump fifty numbers from fifty sources and …
Also cited by
Ever Bearing Services
https://www.everbearingservices.com/blogs-and-newsletters/
2026-09-30
Original Research
Mailchimp, MoEngage, Brevo (compiled)
· Original study ↗
Methodology
Range compiled by article from Mailchimp, MoEngage, and Brevo's published 2026 industry benchmark breakdowns; midpoint (36%) used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Government and public sector email senders: 30% email open rate. Source: Mailchimp, MoEngage, Brevo (compiled) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/government-public-sector-open-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/government-public-sector-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- email open rate for Government and public sector email senders<br><small>Source: Mailchimp, MoEngage, Brevo (compiled) (2026) · <a href="https://lighthousedata.io/data/government-public-sector-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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