B
Evidence Grade B
Graded
under review
Safe to Cite
Current
41.18%
41.18% -- email open rate for Abandoned carts (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41.18%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (4)
Backlinko
Primary
Tier B
https://backlinko.com/ecommerce-marketing ↗
Source Article
11 Ecommerce Marketing Strategies to Drive Traffic and Sales
Written by Chris Hanna
Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, social media, blog content, and email.
When you implement the righ…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-18
brevo.com
https://www.brevo.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
Original Research
Backlinko
· Original study ↗
Methodology
Industry report
Segmentation
Industrymarketing
Cite this stat
Plain Text
Abandoned carts: 41.18% email open rate. Source: Backlinko (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandoned-cart-open-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/abandoned-cart-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41.18%</strong> -- email open rate for Abandoned carts<br><small>Source: Backlinko (2026) · <a href="https://lighthousedata.io/data/abandoned-cart-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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