B
Evidence Grade B
Graded
under review
Safe to Cite
Current
45%
45% -- average open rate for product notification emails (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Sendwithus
Primary
Tier A
https://databox.com/4-reasons-your-email-marketing-is-underperforming ↗
Source Article
4 Reasons Your Email Marketing is Underperforming and the Silver Bullet That’ll Fix Everything | Databox
Table of contents
In recent years, email marketers have been plagued with lower open and click rates, higher unsubscribe rates, reduced deliverability and more and more dormant subscribers.
But, don’t fret over declining email marketing metrics. There’s a solution to remedy all that ails you and you…
Original Research
Sendwithus
· Original study ↗
Methodology
Data from Sendwithus
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
product notification emails: 45% average open rate. Source: Sendwithus (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-email-open-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-email-open-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- average open rate for product notification emails<br><small>Source: Sendwithus (2026) · <a href="https://lighthousedata.io/data/average-email-open-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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