B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
49.7%
49.7% -- average open rate for email campaigns on Friday at 6 PM (2026)
Email marketing campaigns sent on Friday at 6 PM achieved an average open rate of 49.7%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
MailerLite
Primary
Tier A
https://www.mailerlite.com/blog/best-time-to-send-email?fbclid=IwAR0PxeUE8ert-6EJLydI9zXiMKZvdSAk8RO… ↗
Source Article
The Best Time to Send Email in 2026 (Statistical Analysis) - MailerLite
Blog
The numbers are in. The best time to send email newsletters in 2026 is…
CEO, Indre, and SEO team lead, Paulius, testing email send times together
What is the best time to send emails in 2026? This is one of the most common questions we get, so we dove into our own data to shed some light and fi…
Original Research
MailerLite
· Original study ↗
Methodology
Analyzed over 2 million email marketing campaigns sent through MailerLite from the US, UK, Australia, and Canada between December 2024 and November 2025.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
email campaigns on Friday at 6 PM: 49.7% average open rate. Source: MailerLite (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-open-rate-friday-6pm
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<blockquote cite="https://lighthousedata.io/data/average-open-rate-friday-6pm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49.7%</strong> -- average open rate for email campaigns on Friday at 6 PM<br><small>Source: MailerLite (2026) · <a href="https://lighthousedata.io/data/average-open-rate-friday-6pm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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