B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38.18%
38.18% -- average open rate for email marketing by associations (2023)
In 2023, the average email open rate for associations was 38.18%.
- Likely due to residual effects of Apple Mail Privacy Protection features
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38.18%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
35
Freshness
86
Source
Higher Logic
Primary
Tier A
https://digitalmedianet.com/higher-logic-releases-its-2023-association-email-benchmark-report/ ↗
Source Article
Higher Logic Releases its 2023 Association Email Benchmark Report
Annual report summarizes email marketing metrics from 2 billion emails sent by associations in 2022 and 2023
ARLINGTON, Va.–(BUSINESS WIRE)–#higherlogicthrive—Higher Logic, the industry-leading, human-focused engagement platform, anno…
Original Research
Higher Logic
· Original study ↗
Methodology
Email marketing metrics from approximately 1,500 organizations and nearly 2 billion emails sent in 2022 and 2023.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
email marketing by associations: 38.18% average open rate. Source: Higher Logic (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-open-rate-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-open-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38.18%</strong> -- average open rate for email marketing by associations<br><small>Source: Higher Logic (2023) · <a href="https://lighthousedata.io/data/average-open-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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