B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- email open rate for Top Performing Campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (2)
HubSpot
Primary
Tier B
https://www.hubspot.com/startups/mastering-cold-sales-outreach ↗
Source Article
Mastering Effective Cold Sales Outreach for Startups
Also cited by
affinco.com
https://affinco.com/
2026-08-18
Original Research
HubSpot
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top Performing Campaigns: 60% email open rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-performing-campaign-email-open-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/top-performing-campaign-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- email open rate for Top Performing Campaigns<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/top-performing-campaign-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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