B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- email open rate for average open rate across industries (2026)
According to Benchmark's 2026 Email Marketing Benchmarks Report, the average open rate across industries is around 25%.
- Stated as 'around 25%', with some sectors reaching 50% or higher.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (4)
Benchmark
Primary
Tier B
https://kb.benchmarkemail.com/what-are-some-tips-for-an-effective-subject-line/ ↗
Source Article
How to Put Together an Effective Email Subject Line (and Examples)
How to Put Together an Effective Email Subject Line (and Examples)
Key takeaways
- Length matters: Keep subject lines under 50 characters to ensure they’re fully visible on mobile devices.
- Personalization is key: Use recipient names and segmented data to create highly relevant, targeted messages.
…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-18
demandsage.com
https://www.demandsage.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
Original Research
Benchmark
· Original study ↗
Methodology
According to Benchmark’s 2026 Email Marketing Benchmarks Report
Segmentation
Industrymarketing
Cite this stat
Plain Text
average open rate across industries: 25% email open rate. Source: Benchmark (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_open_rate_benchmark_2026
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<blockquote cite="https://lighthousedata.io/data/email_open_rate_benchmark_2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- email open rate for average open rate across industries<br><small>Source: Benchmark (2026) · <a href="https://lighthousedata.io/data/email_open_rate_benchmark_2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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