B
Evidence Grade B
Graded
under review
Safe to Cite
Current
68.6%
68.6% -- email open rate for welcome emails (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
68.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (3)
smaily.com
Primary
Tier C
https://www.oberlo.ca/blog/email-templates-online-business ↗
Source Article
8 Free Email Templates & 21 Tips You Need to Jumpstart Your Marketing
Also cited by
2026-09-17
Original Research
smaily.com
· Original study ↗
Methodology
Average open rate for welcome emails; original research provider not attributed in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
welcome emails: 68.6% email open rate. Source: smaily.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/welcome-email-open-rate-68-6
HTML Embed
<blockquote cite="https://lighthousedata.io/data/welcome-email-open-rate-68-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68.6%</strong> -- email open rate for welcome emails<br><small>Source: smaily.com (2026) · <a href="https://lighthousedata.io/data/welcome-email-open-rate-68-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.