C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
38.58%
38.58% -- email open rate for retail/ecommerce industry (2025)
The average email open rate in the retail/ecommerce industry is 38.58% according to Klaviyo data cited by HubSpot.
Attribution:
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Lighthouse Research Team
Last verified:
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Evidence graded
Value
38.58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Klaviyo
Primary
Tier C
https://openrateclub.com/email-marketing-statistics/ ↗
Source Article
Email marketing statistics (2025)
Email has accompanied us since the dawn of the Internet, and neither the boom of instant messaging nor the success of social media has managed to diminish its use. This is particularly noteworthy in the business realm. Did you know that 62.86% of businesses and companies choose to communicate always…
Also cited by
2026-09-20
Original Research
Klaviyo
· Original study ↗
Methodology
Klaviyo benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
retail/ecommerce industry: 38.58% email open rate. Source: Klaviyo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-ecommerce-email-open-rate-38-58
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<blockquote cite="https://lighthousedata.io/data/retail-ecommerce-email-open-rate-38-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38.58%</strong> -- email open rate for retail/ecommerce industry<br><small>Source: Klaviyo (2025) · <a href="https://lighthousedata.io/data/retail-ecommerce-email-open-rate-38-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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