B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
50%
50% -- email open rate for Barclaycard email campaign (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2021
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Audience Serv
Primary
Tier B
https://audienceserv.com/blog/de/e-mail-zielgruppen-spezialist-audience-serv-liefert-erfolgreiche-ka… ↗
Source Article
E-Mail-Zielgruppen-Spezialist Audience Serv liefert erfolgreiche Kampagne für Barclaycard - Audience Serv - Online Marketing Blog
Der international agierende Zielgruppen-Spezialist Audience Serv realisierte in Deutschland erfolgreich eine E-Mail-Kampagne für die Barclay Bank, in welcher er gezielt ein Produkt des Unternehmens pushte. Barclay setzte so nach jahrelanger Nichtnutzung des E-Mail-Kanals wieder auf das klassische Ku…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-18
brevo.com
https://www.brevo.com/
2026-08-18
Original Research
Audience Serv
· Original study ↗
Methodology
Average opening rate per send, compared to expected 30% and typical 10% for simple email campaigns
Segmentation
IndustryFinTech
Company SizeEnterprise
RegionEMEA
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Barclaycard email campaign: 50% email open rate. Source: Audience Serv (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/barclaycard-email-campaign-opening-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/barclaycard-email-campaign-opening-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- email open rate for Barclaycard email campaign<br><small>Source: Audience Serv (2021) · <a href="https://lighthousedata.io/data/barclaycard-email-campaign-opening-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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