C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
27.7%
27.7% -- email open rate for Cold B2B outreach (2026)
Cold B2B outreach emails average an open rate of roughly 27.7% in 2026.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
27.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
Aggregated cold-email benchmark reports
Primary
Tier C
https://meisa.io/blog/what-is-a-good-open-rate-for-email-in-2026 ↗
Source Article
What Is a Good Open Rate for Email in 2026? Full Guide
What Is a Good Open Rate for Email in 2026
What is a good open rate for email in 2026? Roughly 20-35% for most SaaS lists. Get real published benchmarks, the correct formula, and fixes for low rates.
A good email open rate in 2026 is roughly 20% to 35% for most B2B and SaaS senders, with anything ab…
Also cited by
2026-09-19
2026-09-29
Original Research
Aggregated cold-email benchmark reports
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Cold B2B outreach: 27.7% email open rate. Source: Aggregated cold-email benchmark reports (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-2026-cold-b2b
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-open-rate-2026-cold-b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27.7%</strong> -- email open rate for Cold B2B outreach<br><small>Source: Aggregated cold-email benchmark reports (2026) · <a href="https://lighthousedata.io/data/email-open-rate-2026-cold-b2b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.