B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20.8%
20.8% -- email open rate for Media, Entertainment, & Publishing (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
70
Methodology
30
Freshness
95
Sources (3)
Woorise
Primary
Tier C
https://woorise.com/blog/email-outreach-tips-to-improve-your-open-rates ↗
Source Article
7 Email Outreach Tips to Improve Your Open Rates in 2026 – Woorise Blog
Open rate is the simplest and one of the most important email marketing metrics to understand how well your subscribers are receiving your email.
However, this same KPI is difficult to predict because various things can affect when your contacts are checking their email.
Not only that, but it’s also…
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2026-08-10
Original Research
Woorise
· Original study ↗
Segmentation
IndustryMedia
Channelemail
Cite this stat
Plain Text
Media, Entertainment, & Publishing: 20.8% email open rate. Source: Woorise (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/media-entertainment-publishing-open-rate
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<blockquote cite="https://lighthousedata.io/data/media-entertainment-publishing-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.8%</strong> -- email open rate for Media, Entertainment, & Publishing<br><small>Source: Woorise (2026) · <a href="https://lighthousedata.io/data/media-entertainment-publishing-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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