B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- email open rate for email campaigns to new users (2022)
The average open rate for emails sent out to users for the first time is 82%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (6)
appgrowthhacking.com
Primary
Tier B
https://appgrowthhacking.com/user-acquisition-strategy-for-apps/ ↗
Source Article
Mobile App User Acquisition: 8 Strategies
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amraandelma.com
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2026-08-16
Original Research
appgrowthhacking.com
· Original study ↗
Methodology
Average open rate for emails sent to new users.
Segmentation
Industrymarketing
Cite this stat
Plain Text
email campaigns to new users: 82% email open rate. Source: appgrowthhacking.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_open_rate_new_users
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email_open_rate_new_users" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- email open rate for email campaigns to new users<br><small>Source: appgrowthhacking.com (2022) · <a href="https://lighthousedata.io/data/email_open_rate_new_users" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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