B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
28%
28% -- email open rate for Ecommerce emails (2026)
The average open rate for ecommerce emails is 28%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
Klaviyo
Primary
Tier B
https://www.misar.blog/stats/email-open-rate-statistics ↗
Source Article
Email Open Rate Statistics 2026: Industry Benchmarks & Trends
Statistics & ResearchData updated 2026
Email remains the highest-ROI marketing channel, but engagement benchmarks are shifting as inbox competition intensifies and Apple's MPP (Mail Privacy Protection) changes how opens are counted. These statistics set realistic baselines for 2026.
The average emai…
Also cited by
demandsage.com
https://www.demandsage.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
Original Research
Klaviyo
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce emails: 28% email open rate. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-2026-ecommerce
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-open-rate-2026-ecommerce" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- email open rate for Ecommerce emails<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/email-open-rate-2026-ecommerce" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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