B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- email open rate for reminder emails for abandoned carts (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Media Online
Primary
Tier B
https://themediaonline.co.za/2023/07/the-evolution-of-email-marketing-and-why-it-must-be-part-of-an-… ↗
Source Article
The evolution of email marketing ... and why it must be part of an e-commerce strategy - The Media Online
Did you know that around key sales dates like Black Friday, email marketing can yield a more than 4% sales conversion success rate, and that the global average of cart abandonment is 70%, but with reminder emails we can see a 40-50% open rate.
These are just some of the reasons why an email avenue o…
Original Research
The Media Online
· Original study ↗
Methodology
range
Methodology documented
Segmentation
IndustryeCommerce
RegionEMEA
RoleAll marketers
Channelemail
Cite this stat
Plain Text
reminder emails for abandoned carts: 40% email open rate. Source: The Media Online (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-with-reminders
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<blockquote cite="https://lighthousedata.io/data/email-open-rate-with-reminders" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- email open rate for reminder emails for abandoned carts<br><small>Source: The Media Online (2026) · <a href="https://lighthousedata.io/data/email-open-rate-with-reminders" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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