C
Evidence Grade C
Graded
under review
Use with Hedging
Recent
15.68%
15.68% -- email open rate for e-commerce email marketing (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15.68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
webmedic.com
Primary
Tier C
https://webmedic.com/scale-online-store-without-staff ↗
Source Article
5 Ways to Scale Your Online Store | WebMedic
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Original Research
webmedic.com
· Original study ↗
Methodology
Benchmark cited in blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
e-commerce email marketing: 15.68% email open rate. Source: webmedic.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-benchmark-15-68
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<blockquote cite="https://lighthousedata.io/data/email-open-rate-benchmark-15-68" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.68%</strong> -- email open rate for e-commerce email marketing<br><small>Source: webmedic.com (2025) · <a href="https://lighthousedata.io/data/email-open-rate-benchmark-15-68" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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