B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

52.38%

52.38% -- email open rate for nonprofit email campaigns (MailerLite) (2025)

Name: Email Open Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-15

2025 · n=3,600,000 · MailerLite

Nonprofit email campaigns had a median open rate of 52.38% according to MailerLite's 2025 campaign data.

Median benchmark value
Subject to Apple Mail Privacy Protection distortion

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Attribution: MailerLite View source

Lighthouse Research Team

Last verified: 2026-09-15 · How we verify data →

Source verified Evidence graded

Value

52.38%

Unit

Percentage

Data Vintage

2025

Entity

nonprofit email campaigns (MailerLite)

Sample Size

3,600,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

MailerLite Primary Tier A

https://no.qrcodechimp.com/60-email-marketing-stats-2022/ ↗

Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl

Source Article

30+ Email Marketing Statistics You Must Know | QRCodeChimp

E-post er fortsatt en av få markedsføringskanaler der bedrifter kan kommunisere direkte med kunder, kontrollere publikumsrelasjonene sine og koble kampanjer til potensielle kunder, kjøp, kundebevaring og inntekter. Men måten e-postytelse måles på har endret seg. Apple Mail Privacy Protection har gjo…

Original Research

MailerLite · Original study ↗

Methodology

Median, MailerLite campaign data

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

nonprofit email campaigns (MailerLite): 52.38% email open rate. Source: MailerLite (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-open-rate-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/nonprofit-open-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52.38%</strong> -- email open rate for nonprofit email campaigns (MailerLite)<br><small>Source: MailerLite (2025) · <a href="https://lighthousedata.io/data/nonprofit-open-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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