C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
38.1%
38.1% -- email open rate for automated email campaigns (2025)
Automated email campaigns achieve a 38.10% open rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
mailmonitor.com
Primary
Tier C
https://www.mailmonitor.com/email-deliverability-vs-open-rates-key-differences/ ↗
Source Article
Email Deliverability vs Open Rates: Key Differences | MailMonitor
When it comes to email marketing, email deliverability and open rates are two key metrics you need to understand. Deliverability ensures your emails land in recipients’ inboxes, while open rates measure how many people actually open them. These metrics are connected but require different strategies …
Also cited by
2026-09-22
Original Research
mailmonitor.com
· Original study ↗
Methodology
vs 33.25% for single email blasts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
automated email campaigns: 38.1% email open rate. Source: mailmonitor.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automated-vs-blast-open-rates
HTML Embed
<blockquote cite="https://lighthousedata.io/data/automated-vs-blast-open-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38.1%</strong> -- email open rate for automated email campaigns<br><small>Source: mailmonitor.com (2025) · <a href="https://lighthousedata.io/data/automated-vs-blast-open-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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