B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
18%
18% -- email open rate for B2B startup executives (2024)
Only 18% of the 120 daily emails received by executives are opened.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
Litmus
Primary
Tier B
https://titanmindhq.com/blogs/titanmind-vs-hubspot-the-ai-email-tool-b2b-startups-love ↗
Source Article
TitanMind vs. HubSpot: The AI Email Tool B2B Startups Love
In 2025, B2B startups fight to stand out—execs drown in 120 emails daily, with only 18% opened (Litmus, 2024). You need a killer email marketing platform, not a wallet-drainer like HubSpot’s $3,200/month plans. Meet TitanMind, the AI marketing tool startups rave about, blasting 500 “Hi [Name], let’s…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-18
demandsage.com
https://www.demandsage.com/
2026-08-18
brevo.com
https://www.brevo.com/
2026-08-18
Original Research
Litmus
· Original study ↗
Segmentation
IndustryB2B
Company SizeSMB
RoleAll marketers
Channelemail
Cite this stat
Plain Text
B2B startup executives: 18% email open rate. Source: Litmus (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/litmus-email-open-rate-2024
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<blockquote cite="https://lighthousedata.io/data/litmus-email-open-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- email open rate for B2B startup executives<br><small>Source: Litmus (2024) · <a href="https://lighthousedata.io/data/litmus-email-open-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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