Email Click Rate
Statistics & Benchmarks

Verified email click rate data across 2 regions. Sourced from primary research and validated with evidence grading.

53 data points · 2 regions · Updated 2026-10-02

Compare by Region

US Region

1 stat
associations Education
2.680000%
Percentage 2025

Global Region

52 stats
Mailchimp users marketing
2.620000%
Percentage 2025
email marketing (all industries, Mailchimp) marketing
2.620000%
Percentage 2026
Abandoned cart emails marketing
6.250000%
Percentage 2026
email subscribers marketing
3.260000%
Percentage 2026
median global email click rate email_marketing,media_entertainment
2.000000%
Percentage 2024
Ashton Real Estate Group marketing
1.500000%
Percentage 2025
E-commerce (all verticals) marketing
1.900000%
Percentage 2025
E-commerce welcome flow marketing
4.200000%
Percentage 2025
email marketing across industries marketing
10.000000%
Percentage 2025
Health and Beauty email campaigns marketing
1.240000%
Percentage 2026
businesses sending 1 to 3 emails per month marketing
4.320000%
Percentage 2025
businesses sending daily emails marketing
4.970000%
Percentage 2025
Klaviyo users (abandoned cart emails) marketing
6.250000%
Percentage 2026
Park Row Marketing (agency average across clients) marketing
5.000000%
Percentage 2021-2026
Welcome emails eCommerce
14.340000%
Percentage 2026
restaurants (Mailchimp) marketing
1.340000%
Percentage 2026
Legal industry email campaigns marketing
4.900000%
Percentage 2024-2025
Email marketers across all industries marketing
2.090000%
Percentage 2025
201 Creative food & recipe website — Kit autoresponder email sequence marketing
4.600000%
Percentage 2025
Upcoming order notification emails (sent 3-5 days before subscription charge) marketing
15.000000%
Percentage 2025
Ecommerce email marketing (industry average) marketing
1.470000%
Percentage 2026
Shoppe Amber Interiors (Espresso email segment campaigns) marketing
5.360000%
Percentage 2026
marketing emails marketing
1.360000%
Percentage 2025
Samsung Enterprise Partner Program email campaigns (engage iQ managed) marketing
35.000000%
Percentage 2025
search and engagement trends marketing
40.000000%
Percentage 2025
B2B, UK campaigns marketing
4.500000%
Percentage 2026
all industries marketing
2.600000%
Percentage 2026
top performers marketing
10.000000%
Percentage 2026
e-mails with online coupon offers marketing
4.000000%
Percentage 2026
Ottawa Lookout marketing
9.000000%
Percentage 2026
Skriware marketing
80.000000%
Percentage 2026
All sectors marketing
1.270000%
Percentage 2020
businesses marketing
6.460000%
Percentage 2024
Health and Beauty automated flow emails top 10% marketing
11.520000%
Percentage 2024
Jacobsen Salt Co. Welcome Series marketing
10.000000%
Percentage 2024
Mailchimp business and finance industry Finance
2.780000%
Percentage 2023-12
Parkrow Marketing (all clients) marketing
5.000000%
Percentage 2021-2024
Emails sent via Aurora SendCloud platform marketing
7.310000%
Percentage 2024
account-based email marketing
10.000000%
Percentage 2026
B2B prospecting campaigns
4.000000%
Percentage 2025
Consulting industry email campaigns marketing
2.490000%
Percentage 2021
Fractory onboarding email 1 marketing
9.800000%
Percentage 2021
law firms marketing
2.800000%
Percentage 2022
emails opened
15.000000%
Percentage 2023
年商80億のWeb企業
18.000000%
Percentage 2023
Carney Daily Carnage newsletter marketing
4.200000%
Percentage 2018
US email marketing marketing
4.000000%
Percentage 2015
dream online (Honda) marketing
56.000000%
Percentage 2012
Shape magazine Kick Start email campaign marketing
71.060000%
Percentage 2011-01
tech industry marketing emails marketing
1.600000%
Percentage Q4 2013
association marketers marketing
15.600000%
Percentage 2017
association marketers (campaign automation) marketing
16.700000%
Percentage 2017

Compare Email Click Rate Across Regions

See how email click rate benchmarks differ by geography in a single side-by-side view.

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