B
Evidence Grade B
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accuracy verified by the review judge
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Recent
2.09%
2.09% -- email click rate for Email marketers across all industries (2025)
The average email click rate across all industries in 2025 was 2.09%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.09%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
VerticalResponse
Primary
Tier B
http://www.verticalresponse.com/about/news?page=10 ↗
Source Article
In the News
Also cited by
VerticalResponse
http://www.verticalresponse.com/about/news?page=8
2026-09-18
VerticalResponse
http://www.verticalresponse.com/about/news?page=10
2026-09-17
Original Research
VerticalResponse
· Original study ↗
Methodology
Aggregate benchmark cited in VerticalResponse FAQ on US regional email benchmarks; underlying measurement source not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketers across all industries: 2.09% email click rate. Source: VerticalResponse (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-click-rate-all-industries-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-click-rate-all-industries-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.09%</strong> -- email click rate for Email marketers across all industries<br><small>Source: VerticalResponse (2025) · <a href="https://lighthousedata.io/data/email-click-rate-all-industries-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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