B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- email click rate for account-based email marketing (2026)
Account-based B2B email marketing campaigns achieve an expected click rate of 10% (or 10-20%).
- Represents expected benchmark/range lower bound (stated as 10-20% or 10%+)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
abmatic.ai
Primary
Tier A
https://abmatic.ai/blog/b2b-email-marketing ↗
Source Article
B2B Email Marketing: Buying Committee Orchestration Strat…
B2B email marketing is in the middle of a identity crisis.
On one hand, email remains the highest-ROI channel for B2B marketing. B2B marketers report email as the top channel for revenue attribution, beating paid ads and content. On the other hand, email inboxes are more crowded than ever. Deliverab…
Original Research
abmatic.ai
· Original study ↗
Methodology
Account-based email marketing
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
account-based email marketing: 10% email click rate. Source: abmatic.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abm-email-marketing-click-rate
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<blockquote cite="https://lighthousedata.io/data/abm-email-marketing-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- email click rate for account-based email marketing<br><small>Source: abmatic.ai (2026) · <a href="https://lighthousedata.io/data/abm-email-marketing-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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