B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
4%
4% -- email click rate for B2B prospecting campaigns (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
77
Source
DataProspects
Primary
Tier A
https://www.dataprospects.fr/ce-que-les-entreprises-qui-cartonnent-en-prospection-b2b-font-differemm… ↗
Source Article
Ce que les entreprises qui cartonnent en prospection B2B font différemment | DataProspects
La prospection B2B se durcit en 2026 : taux de réponse en baisse, cycles allongés, décideurs sur-sollicités. Ce baromètre réunit les chiffres publics les plus récents, canal par canal (email, téléphone, LinkedIn, IA, qualité des données), pour situer vos performances et repérer les leviers qui font …
Original Research
DataProspects
· Original study ↗
Methodology
Publicly available statistics on email click rates.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B prospecting campaigns: 4% email click rate. Source: DataProspects (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-click-rate-2025
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<blockquote cite="https://lighthousedata.io/data/email-click-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- email click rate for B2B prospecting campaigns<br><small>Source: DataProspects (2025) · <a href="https://lighthousedata.io/data/email-click-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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