B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71.06%
71.06% -- email click rate for Shape magazine Kick Start email campaign (2011-01)
The first email of the Shape magazine Kick Start campaign in January 2011 achieved a 71.06% click rate.
- Results are for the first email of a 4-week opt-in campaign; subsequent weeks saw declining rates.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
71.06%
Unit
Percentage
Data Vintage
2011-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Everlytic
Primary
Tier A
http://www.everlytic.co.za/shape-case-study/ ↗
Source Article
Record read rate results for Shape magazine
Original Research
Everlytic
· Original study ↗
Methodology
Single-campaign case study; click rate measured by Everlytic email platform for the first email (sent 28 Jan 2011), described by Everlytic as likely its highest click rate of the year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shape magazine Kick Start email campaign: 71.06% email click rate. Source: Everlytic (2011-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shape-kickstart-email-click-rate-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shape-kickstart-email-click-rate-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71.06%</strong> -- email click rate for Shape magazine Kick Start email campaign<br><small>Source: Everlytic (2011-01) · <a href="https://lighthousedata.io/data/shape-kickstart-email-click-rate-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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