B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- email click rate for search and engagement trends (2025)
A suggested threshold for search and engagement trends is a +40% click rate in emails indicating validated interest.
- This is a suggested threshold/rule-of-thumb rather than an empirical study result
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Skymetrics
Primary
Tier A
https://skymetrics.co/blog/predict-shopify-bestseller ↗
Source Article
Predict Your Next Shopify Bestseller with 3 Data Signals
AnalyticsOct 23, 2025
Predict Your Next Shopify Bestseller with 3 Data Signals
When a product takes off, it’s already too late to react. On Shopify, the teams that get ahead of the market aren’t guessing—they’re reading the signals before anyone else.
In this article, you’ll learn how to predict you…
Original Research
Skymetrics
· Original study ↗
Methodology
Track metrics like click rate in emails in Collection Optimization dashboard.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
search and engagement trends: 40% email click rate. Source: Skymetrics (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_click_rate_threshold
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<blockquote cite="https://lighthousedata.io/data/email_click_rate_threshold" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- email click rate for search and engagement trends<br><small>Source: Skymetrics (2025) · <a href="https://lighthousedata.io/data/email_click_rate_threshold" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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