B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4%
4% -- email click rate for US email marketing (2015)
The U.S. average email click rate is 4%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amperagemarketing.com
Primary
Tier C
https://www.amperagemarketing.com/2015/10/this-email-is-to-first_name/?pk_campaign=feed&pk_kwd=7-key… ↗
Source Article
This Email is to %first_name%%.
Original Research
amperagemarketing.com
· Original study ↗
Methodology
Aggregate benchmark cited by marketing publication; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US email marketing: 4% email click rate. Source: amperagemarketing.com (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-email-click-rate-4pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-email-click-rate-4pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- email click rate for US email marketing<br><small>Source: amperagemarketing.com (2015) · <a href="https://lighthousedata.io/data/us-email-click-rate-4pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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