B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2.8%
2.8% -- email click rate for law firms (2022)
Law firms can expect an email marketing click rate around 2.8%.
- Rates significantly higher than 2.8% may be due to bot clicks
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.8%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Obiter Marketing
Primary
Tier B
https://obitermarketing.com/blog/7-habits-law-firms-highly-effective-marketing-emails/ ↗
Source Article
7 Tips for Effective Marketing Emails for Law Firms - Obiter Marketing
Email marketing isn’t a new tactic, but it is having a moment. Marketers around the world noticed an increase in the number of subscribers opening marketing emails in 2021. As a result, it is predicted to be one of the top trends in marketing in 2022. In fact, nearly 37% of companies plan on increas…
Original Research
Obiter Marketing
· Original study ↗
Methodology
Benchmark click rate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
law firms: 2.8% email click rate. Source: Obiter Marketing (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-click-rate-benchmark-2-8
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<blockquote cite="https://lighthousedata.io/data/email-click-rate-benchmark-2-8" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.8%</strong> -- email click rate for law firms<br><small>Source: Obiter Marketing (2022) · <a href="https://lighthousedata.io/data/email-click-rate-benchmark-2-8" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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