B Evidence Grade B Graded under review Safe to Cite Current

14.34%

14.34% -- email click rate for Welcome emails (2026)

Name: Email Click Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-19

2026 · Oberlo

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Attribution: Oberlo View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

14.34%

Unit

Percentage

Data Vintage

2026

Entity

Welcome emails

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Oberlo Primary Tier C

https://ecommerceboost.io/uncategorized/best-email-marketing-emails/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl

Source Article

10 Best Email Marketing Emails: A 2026 Guide

Your list is probably growing. So is the pressure on each send. Most ecommerce teams already know the basic email types. They have a welcome email, a sale blast, maybe a cart reminder. The problem isn't awareness. The problem is that too many brands still treat every email like a one-off campaign in…

Original Research

Oberlo · Original study ↗

Methodology

Oberlo benchmark data cited by ecommerceboost.io

Methodology documented

Segmentation

IndustryeCommerce RoleAll marketers Channelemail

Cite this stat

Plain Text

Welcome emails: 14.34% email click rate. Source: Oberlo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/welcome-email-click-rate-oberlo

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<blockquote cite="https://lighthousedata.io/data/welcome-email-click-rate-oberlo" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.34%</strong> -- email click rate for Welcome emails<br><small>Source: Oberlo (2026) · <a href="https://lighthousedata.io/data/welcome-email-click-rate-oberlo" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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