B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

2% -- email click rate for median global email click rate (2024)

Name: Email Click Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2024 · UseBouncer

In 2024, the median global email click rate was approximately 2.00%.

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Attribution: UseBouncer View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2024

Entity

median global email click rate

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

UseBouncer Primary Tier A

https://www.usebouncer.com/email-marketing-statistics/?utm_source=saleshive ↗

Confidence: 66/100 Vintage: 2024 Channel: Common Crawl

Source Article

200+ Email Marketing Statistics for 2026 and Beyond - Usebouncer

Welcome to your go-to guide for the latest email marketing statistics spanning 2022–2026—featuring 200+ data-rich insights on usage, deliverability, verification, engagement, behavioral triggers, personalization, and video-driven innovation. Email Usage & Industry Stats - More than 347 billion email…

Original Research

UseBouncer · Original study ↗

Methodology

Median click rate across industries

Segmentation

Industryemail_marketing,media_entertainment RegionGlobal RoleAll marketers Channelemail

Cite this stat

Plain Text

median global email click rate: 2% email click rate. Source: UseBouncer (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-click-rate-2024-median

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<blockquote cite="https://lighthousedata.io/data/email-click-rate-2024-median" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- email click rate for median global email click rate<br><small>Source: UseBouncer (2024) · <a href="https://lighthousedata.io/data/email-click-rate-2024-median" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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