B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
11.52%
11.52% -- email click rate for Health and Beauty automated flow emails top 10% (2024)
According to Klaviyo's 2024 report, the top 10% performing automated flow emails in Health and Beauty achieved an 11.52% click rate.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
11.52%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier A
https://www.303.london/blog/premium-skincare-email-marketing-benchmarks-what-good-actually-looks-lik… ↗
Source Article
Premium Skincare Email Marketing Benchmarks: What Good Actually Looks Like in 2026
Premium Skincare Email Marketing Benchmarks: What Good Actually Looks Like in 2026
Premium skincare brands often benchmark their email marketing against industry averages that hide significant performance potential. While a 30% open rate may seem acceptable, the real opportunity lies in improving cl…
Original Research
Klaviyo
· Original study ↗
Methodology
Klaviyo 2024 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Health and Beauty automated flow emails top 10%: 11.52% email click rate. Source: Klaviyo (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hb-flow-click-rate-top10
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<blockquote cite="https://lighthousedata.io/data/hb-flow-click-rate-top10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.52%</strong> -- email click rate for Health and Beauty automated flow emails top 10%<br><small>Source: Klaviyo (2024) · <a href="https://lighthousedata.io/data/hb-flow-click-rate-top10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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