B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3.38%
3.38% -- email click rate for Top 10% of email marketing campaigns (Klaviyo benchmark) (2026)
Klaviyo's 2026 all-industry campaign benchmark reported that the top 10% reached 3.38% clicks.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
3.38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Klaviyo
Primary
Tier B
https://www.bedheadmarketing.com/post/email-marketing-benchmarks ↗
Source Article
Email Marketing Benchmarks for Mattress Brands
Email Marketing Benchmarks for Mattress Brands
- 3 hours ago
- 12 min read
The popular advice is simple: improve subject lines, raise open rates, and email revenue will follow. For mattress brands, that advice is increasingly unreliable. Apple Mail Privacy Protection can inflate opens, while a blend…
Also cited by
2026-09-24
Original Research
Klaviyo
· Original study ↗
Methodology
Top-decile click rate from Klaviyo 2026 campaign benchmark as cited by Bedhead Marketing (secondary source).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top 10% of email marketing campaigns (Klaviyo benchmark): 3.38% email click rate. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-2026-top-decile-click-rate
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<blockquote cite="https://lighthousedata.io/data/klaviyo-2026-top-decile-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.38%</strong> -- email click rate for Top 10% of email marketing campaigns (Klaviyo benchmark)<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/klaviyo-2026-top-decile-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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