B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1.27%
1.27% -- email click rate for All sectors (2020)
According to Sendinblue's 2020 benchmark across nearly 700 businesses, the overall median email click rate across all sectors was 1.27%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
1.27%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Sources (5)
Sendinblue
Primary
Tier B
https://www.sendinblue.com/ebook/benchmark-emailing-2020/ ↗
Source Article
Emailing : Un benchmark complet pour y voir plus clair
Emailing : Un benchmark complet pour y voir plus clair
Si vous souhaitez optimiser les performances de vos campagnes d’email marketing, nous avons le document qu’il vous faut ! Sendinblue a publié un benchmark ultra complet basé sur l’analyse des performances dès 12 derniers mois de près de 700 entr…
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Original Research
Sendinblue
· Original study ↗
Methodology
Median value
Segmentation
Industrymarketing
Cite this stat
Plain Text
All sectors: 1.27% email click rate. Source: Sendinblue (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-email-click-rate
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<blockquote cite="https://lighthousedata.io/data/avg-email-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.27%</strong> -- email click rate for All sectors<br><small>Source: Sendinblue (2020) · <a href="https://lighthousedata.io/data/avg-email-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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