B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1.6%
1.6% -- email click rate for tech industry marketing emails (Q4 2013)
Marketing emails in the tech industry had a click rate of 1.6 percent in Q4 2013.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.6%
Unit
Percentage
Data Vintage
Q4 2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YesMail Interactive
Primary
Tier B
https://www.brafton.com/news/72036/ ↗
Source Article
As email marketing budgets increase, watch out for graymail
Original Research
YesMail Interactive
· Original study ↗
Methodology
YesMail Interactive’s 4Q13 Email Trends & Benchmarks study
Segmentation
Industrymarketing
Cite this stat
Plain Text
tech industry marketing emails: 1.6% email click rate. Source: YesMail Interactive (Q4 2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yesmail-interactive-4q13-email-trends-tech-industry-click-rate
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<blockquote cite="https://lighthousedata.io/data/yesmail-interactive-4q13-email-trends-tech-industry-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.6%</strong> -- email click rate for tech industry marketing emails<br><small>Source: YesMail Interactive (Q4 2013) · <a href="https://lighthousedata.io/data/yesmail-interactive-4q13-email-trends-tech-industry-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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