B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- email click rate for dream online (Honda) (2012)
Honda's dream online achieved a 56% click rate among opened emails.
- Measured as click rate from opened emails
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Content Marketing Association (CMA)
Primary
Tier A
http://www.the-cma.com/case-studies/dream ↗
Source Article
Customer Case Studies - DREAM
Case Studies
The River Group /DREAM
PRINT
The agency have introduced non-automotive photographers to bring stories to life and have used stylish typography and clever navigation to invite readers through the magazine. The publisher was keen to create a magazine which not only covered Honda's philoso…
Original Research
The Content Marketing Association (CMA)
· Original study ↗
Methodology
Click rate measured from opened emails, per CMA case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
dream online (Honda): 56% email click rate. Source: The Content Marketing Association (CMA) (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dream-online-email-click-rate
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<blockquote cite="https://lighthousedata.io/data/dream-online-email-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- email click rate for dream online (Honda)<br><small>Source: The Content Marketing Association (CMA) (2012) · <a href="https://lighthousedata.io/data/dream-online-email-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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