B
Evidence Grade B
Graded
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Recent
2.09%
2.09% -- email click rate for global (2025)
MailerLite reported an average click rate of 2.09% across more than 3.6 million campaigns.
- Data covers campaigns sent via MailerLite between December 2024 and November 2025
- Reported benchmark is a median value across campaigns
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.09%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
MailerLite
Primary
Tier A
https://da.qrcodechimp.com/60-email-marketing-stats-2022/ ↗
Source Article
30+ Email Marketing Statistics You Must Know | QRCodeChimp
E-mail er fortsat en af de få marketingkanaler, hvor virksomheder kan kommunikere direkte med kunder, kontrollere deres målgrupperelationer og forbinde kampagner med leads, køb, fastholdelse og omsætning.
Men måden, e-mail-ydeevne måles på, har ændret sig. Apple Mail Privacy Protection har gjort åbn…
Also cited by
2026-09-19
Original Research
MailerLite
· Original study ↗
Methodology
MailerLite
Methodology documented
Segmentation
Industrymarketing
Cite this stat
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global: 2.09% email click rate. Source: MailerLite (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-click-rate-mailerlite
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<blockquote cite="https://lighthousedata.io/data/email-click-rate-mailerlite" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.09%</strong> -- email click rate for global<br><small>Source: MailerLite (2025) · <a href="https://lighthousedata.io/data/email-click-rate-mailerlite" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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