B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- email click rate for Upcoming order notification emails (sent 3-5 days before subscription charge) (2025)
Upcoming order notification emails sent 3 to 5 days before a subscription charge have a 15% to 25% click rate.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Skio
Primary
Tier A
https://skio.com/blog/email-and-sms-quick-actions-reduce-subscription-support-tickets ↗
Source Article
Email and SMS Quick Actions: Reduce Subscription Support Tickets | skio
Table of Contents
You already know which tickets are eating your day. "How do I skip my next order." "Can I swap my flavor." "Change my frequency." You've answered them a thousand times, and the answer is always the same: here's the link, log in, click here. What if the customer never had to ask?
Th…
Original Research
Skio
· Original study ↗
Methodology
Click rate benchmark for upcoming order notifications; range 15-25% reported, midpoint 20% extracted.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Upcoming order notification emails (sent 3-5 days before subscription charge): 15% email click rate. Source: Skio (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/upcoming-order-notification-click-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/upcoming-order-notification-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- email click rate for Upcoming order notification emails (sent 3-5 days before subscription charge)<br><small>Source: Skio (2025) · <a href="https://lighthousedata.io/data/upcoming-order-notification-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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