B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1.9%
1.9% -- email click rate for E-commerce (all verticals) (2025)
The average email click rate across all e-commerce industries in 2025 is 1.9%.
- Derived from agency client performance across Klaviyo accounts and industry benchmarks.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
excelohunt.com
Primary
Tier B
https://www.excelohunt.com/blog/email-marketing-benchmarks-2025/ ↗
Source Article
E-Commerce Email Marketing Benchmarks 2025: How Does Your Brand Stack Up?
E-Commerce Email Marketing Benchmarks 2025: How Does Your Brand Stack Up?
Every brand wants to know: “Are our email numbers good?” The honest answer is always “it depends.” But that doesn’t mean benchmarks are useless. They give you a baseline, a target, and — most importantly — a diagnostic tool. I…
Original Research
excelohunt.com
· Original study ↗
Methodology
Agency analysis of Klaviyo client base
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
E-commerce (all verticals): 1.9% email click rate. Source: excelohunt.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-email-click-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-email-click-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.9%</strong> -- email click rate for E-commerce (all verticals)<br><small>Source: excelohunt.com (2025) · <a href="https://lighthousedata.io/data/ecommerce-email-click-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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