B
Evidence Grade B
Graded
under review
Safe to Cite
Current
4.5%
4.5% -- email click rate for B2B, UK campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fullsphere.co.uk
Primary
Tier B
https://fullsphere.co.uk/blog/improve-deliverability-with-email-marketing/ ↗
Source Article
Improve deliverability with Email Marketing
With over 90% of businesses generating sales through Email Marketing, almost 40% of emails sent are flagged as spam. Improving the inbox delivery rate by only a few percent can have the potential of increasing sales and growth by a significant amount.
There are a number of ways to improve the delive…
Original Research
fullsphere.co.uk
· Original study ↗
Methodology
Based on the article's benchmark table.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B, UK campaigns: 4.5% email click rate. Source: fullsphere.co.uk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-click-rate-b2b-uk-good
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<blockquote cite="https://lighthousedata.io/data/email-click-rate-b2b-uk-good" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.5%</strong> -- email click rate for B2B, UK campaigns<br><small>Source: fullsphere.co.uk (2026) · <a href="https://lighthousedata.io/data/email-click-rate-b2b-uk-good" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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