Average Conversion Rate
Statistics & Benchmarks

Verified average conversion rate data across 3 regions. Sourced from primary research and validated with evidence grading.

85 data points · 3 regions · Updated 2026-10-02

Compare by Region

EMEA Region

2 stats
2.000000%
Percentage 2026
20.000000%
Percentage 2026

US Region

3 stats
3.000000%
Percentage 2026
general buyers Real Estate
2.000000%
Percentage 2025
10.530000%
Percentage 2025

Global Region

55 stats
9.900000%
Percentage 2025
eCommerce marketing
2.300000%
Percentage 2026
1.810000%
Percentage current
27.530000%
Percentage 2026
ecommerce industry eCommerce
1.700000%
Percentage 2025
7.300000%
Percentage 2026
spin-to-win popups marketing
9.300000%
Percentage 2026
3.000000%
Percentage 2026
4.820000%
Percentage 2026
5.000000%
Percentage 2026
1.400000%
Percentage 2026
2.100000%
Percentage 2026
top 1% forms ecommerce
27.530000%
Percentage 2026
websites Media
3.680000%
Percentage 2026
4.400000%
Percentage 2024
newsletter sign-up marketing
4.000000%
Percentage 2022
signup forms marketing
4.000000%
Percentage 2026
3.000000%
Percentage 2026
1.000000%
Percentage 2026
All Industries marketing
5.890000%
Percentage 2026
1.840000%
Percentage 2020
2.900000%
Percentage 2022
4.400000%
Percentage 2024
Global Website marketing
3.680000%
Percentage 2023
22.300000%
Percentage 2026
19.300000%
Percentage 2026
3.600000%
Percentage 2025
5.000000%
Percentage 2026
1.900000%
Percentage 2026
9.300000%
Percentage 2022
4.800000%
Percentage 2024
direct traffic marketing
3.500000%
Percentage 2024
B2C websites marketing
2.470000%
Percentage 2023
3.680000%
Percentage 2023
0.800000%
Percentage Q1 2023
Ecommerce sector marketing
12.900000%
Percentage 2021
2.960000%
Percentage 2021
Apple Search Ads marketing
50.000000%
Percentage 2022
3.180000%
Percentage 2026
law firms Healthcare
14.000000%
Percentage 2026
all industries marketing
3.300000%
Percentage 2024
Pinterest marketing
1.160000%
Percentage 2024
landing pages marketing
2.350000%
Percentage 2024
10.500000%
Percentage 2019
7.210000%
Percentage 2022
11.000000%
Percentage 2024
B2B websites marketing
2.230000%
Percentage 2023
8.960000%
Percentage 2026
5.310000%
Percentage 2026
5.890000%
Percentage 2025
4.500000%
Percentage 2026
B2C ecommerce
2.100000%
Percentage 2026
14.000000%
Percentage 2019
33.000000%
Percentage 2021

Compare Average Conversion Rate Across Regions

See how average conversion rate benchmarks differ by geography in a single side-by-side view.

View Comparison